Corporate buzzwords

We’ve reached a point in society where saying the right combination of words and letters can earn you more respect than fixing actual problems. By no means does this apply to everyone - I’m primarily talking big corporate companies. Big corporations have untold levels of hierarchy and employ probably over a billion people worldwide. I often wonder how many of these people have a shred of purpose or drive to ‘outperform Q4 forecasting’ for their big daddy corporation. This phenomenon is gradually getting more attention on social media as individuals realise that being a mindless, guardrailed drone actually sucks; but it’s a job that pays their rent and it’s too risky to do anything else.

I don’t blame them. Financial security is paramount to living the 5-9 life we want to live outside of the 9-5. However, I find it fascinating, and quite funny, that corporations have developed a new dialect of buzzwords, a new LLM if you will. Being able to say things like ‘let’s circle back’ and ‘take a 30,000 foot view’ and ‘low-hanging fruit’ on those entirely pointless weekly Teams meetings makes you more important than someone with drive to solve actual problems.

It’s pure ragebait for me, to the point I deliberately avoid it. I hate LinkedIn because every post is just another chunder of corporate chat (‘here’s what the latest Avatar taught me about supply chain’). It doesn’t do any harm, but it’s silly how a mastery of the corporate language can be more valuable than ambition.

If you’re in a business that values your ability to hide behind a mask of buzzwords instead of actual productivity, it might be time to ‘pursue alternative career pathways’.

Anyway. That’s got nothing to do with automation, it was just fun to write. I guess you can at least be assured that you won’t get any of that garbage when you deal with us. Time to get back to my desk and work on results-oriented ecosystems that move the needle.

-Fred