Automation isn’t nuclear

It can be. It can be tiny. Automation is whatever size you want it to be. It’s like the Lego cars we built years ago; some were tiny and included only the bare essentials to operate as a car, while some were gigantic and used every brick in the box and operated not only as a car but also a rocket ship and a luxury motor home.

I talk to heaps of business owners because they are generally the decision makers. A lot of them don’t want to engage with us because automation in their heads is too large, too confronting and too much like the Lego rocket cruise liner chinook submarine. Don’t get me wrong, it can be that. You can stop business for a month and get every internal system automated. However, this isn’t realistic for most businesses. Unless you sell stuff that no one wants. Then you can realistically stop business for any amount of time. With that in mind, we don’t recommend it to anyone, even if they want to. Good automation involves starting as small as possible and building on it. Good automation means identifying a tiny, two-step task that happens constantly, and setting it up to happen in the background. Good automation means pinpointing one process/workflow that your staff HATE, and asking an automation specialist (who, us?) to engineer it.

Automation is a drug. When you automate one process, your eyes open to see other processes that you never knew could be automated. That’s why we encourage our prospects to think up one eminently basic workflow, then we set it up to happen in the background, then they identify a second workflow to automate. Eventually, our partnership balloons into that Lego bullet train lawnmower rocket ship.

Ironically, your business becomes a bullet train because your staff are freed up to work on stuff that actually makes a difference.

-Fred